SIMWORKS × NITTO

A bicycle changes,
from the point where you hold it.

SimWorks dreams it up, and NITTO makes sure it works.

SimWorks by NITTO is a series of handlebars, stems, racks, and seatposts created by Circles' original brand SimWorks and Japanese parts manufacturer NITTO. SimWorks dreams up a form that is "fun to use," and NITTO turns it into a "safe and reliable" product. For over 15 years, the two have continued to make things together, each playing their part.

People holding four chromoly handlebars in front of a red door

MADE BY NITTOMade in Japan by NITTO

BAR・STEM・RACK・POSTFrom your hands to your cargo

CrMo & ALLOYChromoly and aluminum

15+ YEARS TOGETHEROver 15 years together

01 / WHY NITTO

Fun forms,
reliable tools.

No matter how diverse styles become, products should always be safe for everyone. That is at the heart of NITTO's approach to making things, SimWorks believes.

FUN × SAFE

Clear roles.

SimWorks' job is to design things that are fun to use. NITTO's job is to turn them into safe and reliable products. The forms that came to light while playing in the mud have been turned into products using NITTO's technology.

NO WEIGHT LIMIT

Safe for everyone.

NITTO's seatpost manuals don't list a weight limit for any model except the race model. Whether you're a child or a sumo wrestler. At the factory, they continue to test them with enough force to make bending visible to the naked eye.

TESTED EVERY DAY

Tested all day long.

Racks loaded with weights are subjected to continuous vibration as long as the factory is running. Handlebars are pulled at both ends, with the method changing from day to day. This accumulation of unglamorous testing builds trust.

EVERY 10TH / NITTO DAY

The 10th of every month is NITTO Day.

On the 10th of every month, anyone who purchases a NITTO product in-store or from the WebShop will receive a NITTO patch. SimWorks by NITTO products are also eligible.

The 10th of every month is NITTO Day.

04 / INSIDE NITTO

What we saw
at the factory.

The Circles staff visited NITTO's factory in Fukushima. How are beautiful, durable, and safe products made?

Handlebar tubing stacked at the NITTO factory
From a single tubeAbout 1m of tubing is used for one drop handlebar. The purchased 4m tubes are cut into four equal parts and bent.
Bicycle parts being tested outdoors
Rain or shineThe parts are left outdoors to test for rust caused by rain and the effects of UV rays.
Handlebars tested outdoors since 2004
20 years in the rainA plating test for handlebars left outdoors since 2004. Even after nearly 20 years, there was only a tiny bit of rust.
NITTO company car with license plate 210
The license plate is 210Many of the company cars that transport parts have "210" license plates as a pun on NITTO.

Factory Visit Report: The Secret of Strength Factory Visit Report: How Handlebars Are Made

05 / SIMWORKS FAMILY

Another face of
SimWorks.

Original products made by the team themselves, and series created in collaboration with makers in Japan and the United States. All are made with the same "user-focused" perspective.

SIMWORKS BY NITTO PRODUCTS

Everything starts here.

You can filter by type from "Where to start?" above. Clamp diameter, length, and color can be selected on the product page.
B-stock, damaged packaging, and long-term inventory items are gathered in the outlet Diggin' the Circle.

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We’ll help you choose the right combination of handlebars and stem.

Please tell us about your current bike, including the clamp diameter of the handlebars and stem, and what kind of riding position you prefer. We’ll help you choose the best combination.