BIKE FRIDAY

SimWorks by Honjo

The world's most beautiful aluminum mudguards are made in a small workshop in Honjo, Sumida City, Tokyo. Since the company's founding in 1949, they have been fitted to various types of bicycles, such as randonneurs, tourers, and sportifs, providing both excellent functionality and appearance.
A beautiful, practical product discovered by SimWorks.

The appeal of Fender

While choosing not to ride in the rain is a wise decision, a bicycle equipped with the potential to be ridden even in wet weather shines all the brighter as a daily tool.

Why choose Honjo?

Because they are a manufacturer skilled at weaving unparalleled beauty and functionality into their products in perfect balance.
As evidenced by their secret "Kikko-uchi" technique, their high level of technical prowess is beyond reproach. There is absolutely no compromise in their pursuit of beautiful craftsmanship.

The persuasive power that only the real thing possesses

With over 70 years of history, Honjo continues to manufacture handmade fenders in downtown Tokyo. Their collection of inventive products, created in collaboration with SimWorks, is built to last and offers the added pleasure of aging beautifully over time.

[Video] Factory visit to HONJO