SimWorks is a collection of products and ideas born from the long relationships we've built through the fun tool that is the bicycle, carefully considered from the user's perspective to determine what is needed and what is missing.

A great deal has been lost. It is almost impossible to reclaim what has been lost; this is something that society and our ecosystems teach us. The same holds true for the world of bicycles, which serves as the foundation of our daily lives.

There was a time when it was taken for granted that the neighborhood craftsman would select pipes and weld them together to build bikes for everyone's grandparents. When bicycles began to be used for recreation, Japan was the most important hub for bicycle production. However, that is no longer the case today.

We believed that the task of carefully filling that gaping, open space with the vehicle we believe in—the bicycle—was essential to guiding the essence and meaning of craftsmanship into the next era. This is the starting point of SimWorks' vision, the fundamental truth we hope many will resonate with, and the sentiment we wish to convey through our products.

We want both our naive sincerity and our earnest play to be genuine. This is because we believe it is the very essence of human beings, and a perfectly natural trait for us cyclists.