Ride alive started with the concept of Circles summer vacation.
Camp & Ride became the board, and in the meantime, the staff's greedy playfulness involved a wide variety of activities. And even in our daily lives, it is also a place to meet things and things that we want to get along with, and the concept brand born from that is RAL. Believing in our own perspective and shaping what we can use firmly, that is the original product we want to propose, and Ride was born as the standard of life in everything, and the desire to survive there abundantly. It keeps going around as a proof of the further evolution of the word "ride alive".