ASSOS
At this point, I made an important discovery. This helped us to identify that air resistance was the real cause of more cycling wear than bikes.
Meyer worked to improve the material worn by riders on their bodies. Cycling clothes back then were made of wool. Inspired by skiing, we turned to the racing suits worn by the Swiss national ski team. We then applied the concept to cycling and developed the first Lycra shorts and anatomical skinsuits. At this moment ASSOS was born.