Based in Sweden, HOUDINI creates outdoor apparel that offers a "magical level of comfort." The brand’s name originates from a crisis its founder, the climber Lotta, faced while climbing, from which she escaped—much like a legendary "Harry Houdini" escape act.
Following this mysterious experience, she founded the brand in 1993. To this day, the company continues to develop products that combine high functionality capable of withstanding harsh environments with a "magical comfort" that never restricts body movement in any situation.
Its signature item, the Power Hoody, is a fleece that embodies this, featuring a soft touch and phenomenal stretch. It is arguably the product that propelled HOUDINI to fame.
The items introduced here, made with Japanese fabric called Wish Woven™️, represent HOUDINI's spring and summer collection. They offer a level of comfort you have never experienced before—a sensation that feels almost as if you have been cast under a spell.
Breathable, Moisture-Wicking, and Quick-Drying Wish Woven™️
Wish Woven™ is a 100% polyester fabric that possesses essential functions for outdoor activities, including breathability, moisture-wicking, and quick-drying properties. Additionally, 70% of the material is recycled polyester, making it an environmentally conscious choice.
Features
・Japanese-origin fabric
・70% Recycled Polyester
・Recyclable
・Fabric weight: 98g/m²
・UPF 50+
・2-Way Stretch
・Excellent breathability, moisture-wicking, and quick-drying
・Matte, refined texture
・Smooth feel against the skin
Despite being a polyester product, it has a refined look similar to a cotton shirt fabric. However, it remains comfortable against the skin even when soaked with sweat, and the fabric does not stick or cling. Of course, it also features excellent stretch, allowing it to follow your movements smoothly. First-time users might feel the need for a base layer, but there is no such need. You can wear it directly against your skin and enjoy your summer activities in total comfort.
Furthermore, it has a UPF 50+ ultraviolet protection rating without the use of added chemicals, making it ideal for use under the intense summer sun.
Long-sleeve T-shirt featuring Wish Woven™️ for summer
【HOUDINI】
M’s Cover Crew
PRICE : ¥15,400 (tax incl.)
COLOR : True Black, Foggy Mountain
SIZE : XS, S, M, L, XL
Constructed with a highly simple and efficient pattern, the Cover Crew offers an excellent, clean silhouette with a slightly relaxed fit and great freedom of movement. It is a piece you will want to wear when riding, hiking, running, or camping. It is also suitable for casual wear at home, at your favorite shop, or while out running errands.
Additionally, because of its superior breathability, it feels light and easy to wear even as a long-sleeve, allowing you to stay comfortable under the scorching midsummer sun. It also acts to protect your skin from harsh sunlight thanks to its UPF 50+ rating, achieved without the use of chemical treatments.
Personally, I am quite fond of the long-sleeve and shorts combination. The style doesn't look too rough, and I recommend rolling up the sleeves when it gets hot.
I am 170cm tall and weigh 61kg, and I wear a size S.
Short-sleeve T-shirt featuring Wish Woven™️
【HOUDINI】
M’s Cover Tee
PRICE : ¥11,000 (tax incl.)
COLOR : True Black, Foggy Mountain
SIZE : XS, S, M, L, XL
The Cover Tee is a new addition to the lineup this season, introduced after the long-sleeve Cover Crew received high acclaim from many users. Beyond its functionality, the crisp, shirt-like texture gives it a refined, somewhat luxurious feel that distinguishes it from a typical casual T-shirt.
It is a very simple product, decorated only with a pocket on the left chest, yet just wearing it makes one look stylish.
Monja-san, who is 181cm tall and 65kg, is wearing a size L.
Pullover shirt using Wish Woven™️
【HOUDINI】
Cosmo Shirt
PRICE : ¥15,400 (tax incl.)
COLOR : True Black, Greeness, Foggy Mountain
SIZE : XS, S, M, L, XL
The Cosmo Shirt is a short-sleeve pullover style shirt. In addition to the excellent functionality and comfort provided by Wish Woven™️, it features design elements that align with modern trends, such as collar size, a spacious width, and longer sleeves that reach to the elbows. The sizing is even more relaxed than that of the Cover Crew or Cover Tee.
Also, by hiding the buttons behind a placket, it prevents the chest strap of a backpack from getting caught on the buttons.
By purchasing this Cosmo Shirt, I have become a first-time Wish Woven™️ user. While I have only worn it in daily life so far, it goes without saying that it is more comfortable than regular apparel.
Incidentally, at 170cm tall and 61kg, I wear a size S.
Keita from Arriba, who has loved the long-sleeve style Cover Crew since Wish Woven™️ was first released, has purchased the short-sleeve Cover Tee this season and is loving it.
It has already become his essential riding gear, and he seems to have spent his ride on a humid day recently in total comfort.
Even when covered in sweat, it dries in just a short amount of time, and I have witnessed its superior quick-drying properties firsthand.
We invite you to try out these HOUDINI products, which offer such a "magical level of comfort."
HOUDINI has also received various other items such as the Daybreak Shorts and Tree Tee, so please be sure to check them out as well.
