The picture book that sold out immediately upon its last arrival is back in stock. What’s that? You say it’s just a picture book? Oh no, don’t underestimate it.
Written and illustrated by Taj Mihelich, a former BMX world champion and founder of FAIRDALE, this book teaches us some very important things. I highly recommend it, even for those of you who work in the cycling industry.
When founding FAIRDALE, Taj shared his philosophy:
“I’ve always struggled when friends asked me what kind of bike they should buy. There are too many bikes in the world that are overly racy, trendy, just for show, or superficially technical. On the flip side, I learned from the simple functionality of BMX that complex technology rarely makes a bike ride better. Simplicity is, in fact, the wonderful magic of bicycles. Should I recommend a bike that requires a mechanic’s help for maintenance to someone who just wants a comfortable, leisurely cruise after dinner? Does an aerospace-grade, super-racing carbon bike really serve someone who just wants to enjoy pedaling for commuting or a one-day tour? The world needs bikes designed based on my love for simple, reliable machines and my over 30 years of experience.”
【CIRCLES BOOKS】
Bernie the Bike Builder
PRICE : 3,400 JPY
Why not read "Bernie the Bike Builder"—a book where Taj has poured his philosophy into a simple format, handling everything from the story to the illustrations himself—with the same pure, simple excitement you felt when you first rode a bike?
In addition, CIRCLES BOOKS, our small bookstore in Chiyoda, collects and introduces books related to bicycles from around the world, along with others that have nothing to do with them at all, so please be sure to check those out as well.
