Product News

For those of you interested in the SURLY Preamble.

Each SURLY model has a unique frame design and purpose, which is why their handling and usage are more clearly differentiated than those of other brands.

While that individuality is, of course, part of SURLY's charm, it can often feel intimidating for those new to sports bikes.

The Preamble, which we are introducing here, is designed without any eccentric handling quirks, making it particularly accessible for beginners.
To be more specific, while the quick handling characteristic of sports bikes can often feel daunting, the Preamble balances a stable ride with a light, exhilarating feel. It’s finished with just the right balance.

Wide height range with fewer sizes

One of the features of the Preamble is its size lineup.

It comes in five sizes—XS, S, M, L, and XL—which is a more limited range compared to models like the Straggler. While this has the disadvantage of making it harder for some users to find an exact fit, it has the advantage of lowering production costs. Furthermore, the geometry was carefully considered to ensure that many people can enjoy the bike with this limited size selection, covering a wide height range from 152cm to 200cm.

It strikes an exquisite balance between ride quality, rider height, and cost.

XS 152cm~165cm
S 162cm~172cm
M 170cm~182cm
L 180cm~190cm
XL 187cm~200cm

A hot new color for the SURLY Preamble has arrived!

A new color for the Preamble has just arrived at Circles, so we're announcing it here 🔉

The color is "Red Hot Cheddar."

It’s not a pure red, nor is it a vibrant orange that reminds you of citrus.
True to its name, it’s a red that looks like a mix of chili peppers and cheddar cheese. It makes me want to eat tacos...
It's a colorway that even stimulates your appetite (?).

It is available in two sizes: XS and S.

This color seems like it would really make silver parts pop.

Making custom paint more accessible with "Kyutai Paint."

At Circles, we offer a painting service called "Kyutai Paint."

While we can do multi-color schemes or finishes with breathtaking depth, there is also a "powder paint" menu that allows you to change to your preferred color more easily, quickly, and affordably.

In line with SURLY's policy of wanting as many people as possible to experience the joy of cycling, they sell their own frame decals. By combining these with Kyutai Paint, the color options become even wider. It means you can change your bike to your favorite color whenever you want, not just limited to this new color.

Incidentally, the logo decals SURLY provides come in two colors: black and white. When combined with the 25 colors of powder paint, you can actually choose from 50 different combinations.

Actually, we already have some painted frames!

However, we’ve often encountered situations in the shop where even if a customer wants to decide on a color, it’s hard to visualize the result just by looking at small sample plates, which can be a hurdle.

So, we’ve prepared some Preamble frame sets in original colors finished by Kyutai Paint!

We'd love to offer all 50 patterns, but that would leave our shop overflowing with Preambles, so we’ve selected some of the most popular colors to display in the shop.

You can check the overall vibe that's hard to tell from color swatches, see how they match with parts you're interested in, and best of all, the 8-week painting lead time drops to zero. If you find a frame in the exact color you were looking for, we can build it up immediately. If you're interested, please come by the shop and consult with us.

A bicycle is, at its core, a tool for transportation and play, but I think color is something that allows you to express yourself and your "favorites" best. Why not try filling your very own SURLY with all the things you love and enjoy it?

Of course, you can also consult with us at Circles Tokyo!
If you live in the Kanto area, please feel free to send a DM to our Tokyo store's Instagram.