Smith Optics began with eyewear for winter sports, and has continued to create innovative eyewear by developing various technologies such as regulator systems, turbo fan systems, and lens exchange systems.
Throughout its long history, the company has not only produced eyewear but also continued to develop helmets for the winter sports field. In recent years, they have expanded into the field of cycling, where they are also pouring their energy into the development of cycling helmets with the same innovative spirit characteristic of Smith.
In particular, by adopting Koroyd, a polymer material with over 30% greater impact absorption than the generally used EPS material, they have achieved a high level of the functions required for a helmet—such as lightness, ventilation, impact protection, and aerodynamics—and it is no exaggeration to say that they have changed the very concept of the helmet.
Smith Optics was very well received at Circles last season, and it has become a frequent choice for many of you among the many helmets available. Therefore, with the cooperation of Smith Japan, we have decided to hold an exhibition and pre-order event again this year!
Smith Optics POP UP SHOP
Dates: Friday, January 18th – Wednesday, January 23rd
Venue: Circles Tailored 2F
A chance to be among the first to try out two new helmet models scheduled for release in February!
We will also be holding an exhibition and pre-order event where you can view new colors for models that were very popular last year.
The two new flagship models being released this season, the TRACE for on-road and the FOREFRONT 2 for off-road, are models that achieve top-class ventilation, not to mention being lightweight and protective. Although these models are scheduled for release in February, we will be exhibiting them and accepting pre-orders ahead of time. During the event, we will have a selection centered on recommended colors, and because size is so important for helmets, we have made it possible for you to try them on and get a precise fitting.
In addition, we are stocking and displaying all colors, including new colors for this season, of the NETWORK and the SESSION, which are Circles' classic models that have been very popular since their release last season.
Beyond that, you can also try on the eyewear, which has an even richer lineup this season. These are items that will be immediately useful for the continuing cyclocross season, so be sure to check them out!
It may be a bit early, but for those of you looking to get a new helmet for spring, or for those planning to start riding, please don't miss this opportunity!