As the weather gets warmer, my attire becomes lighter and lighter, but I still want to be mindful of T.P.O. (Time, Place, and Occasion). While wearing a necktie might feel like overkill, I want to stand tall and face everything with a sense of focus, no matter the situation.
Whether for work, a date, or even a ride, I feel like wearing a collared shirt helps straighten my posture just a little bit. How about you? (By the way, cycle jerseys have collars too, in the form of a stand-up collar.)
That’s right, a shirt is an essential item in my wardrobe.
So, what kind of shirt am I wearing to get through this summer?
Many of you have likely already heard of the RAL by DEEPER’S WEAR / FAST PASS Active Shirt.
With a lightness that makes you forget you're even wearing a shirt and such high breathability that you can truly feel the breeze, it is exactly the kind of shirt I’ve been looking for—one I can wear anytime.
It’s no exaggeration to say that my comfortable daily life, my so-called "Shirt Life," is made possible thanks to this shirt. It’s my favorite, something I wear every day, whether for daily life, work, or play.
Of course, the other staff members do too...
There are a lot of photos of rides, but that can’t be helped since we are a bicycle shop.
Surprisingly, a woman who participated in our recent RIDEALIVE 2017 Vol.2 Shizuoka stopped by today on her way back home from Hamamatsu to Ichinomiya. We are so happy she came to say hello in this heat.
And you can actually see quite a lot of people who are enjoying the "shirt life" just like us by searching #ShirtLife on Instagram right now.
And because we want to see more people enjoying life in their shirts, we’ve teamed up with DEEPER’S WEAR to plan this campaign.
"ENJOY YOUR #ShirtsLife"
Please upload a photo of yourself enjoying the "shirt life" this summer to Instagram with the hashtag #ShirtsLife!!
We’ll even be giving away luxurious prizes to those who post about enjoying their shirt life! And there will be two rounds of awards!
You have to enter #ShirtsLife. Just copy and paste it.
The award periods are as follows:
1st Round: Today – August 20
2nd Round: August 21 – August 30
The winners will be announced on Instagram via the DEEPER’S WEAR account.
We look forward to seeing many of your photos during the campaign!
ENJOY!!! #ShirtLife
HAVE A GOOD DREAM from Ryota Kemmochi on Vimeo.