Hello! It’s Da-chan!
When I got my first bike, a SURLY Preamble, I bought a cheap light online without giving it much thought. Now, before I knew it, over a year has already passed.
At first, I just thought, "Anything is fine as long as it lights up," but looking back, there are several things I'm not satisfied with regarding its usability.
For example, it's fine for riding in areas with plenty of streetlights, but when I ride on dark country roads or through long tunnels at night on the weekends, I often find myself thinking, "I wish I had a slightly brighter light..."
Furthermore, I don't really like the design, and it’s a hassle to remove it during the day and reattach it whenever I need it…
If possible, I’d love a light that blends naturally with my bike and has a design that doesn’t look out of place even when left attached. And yet, it should still perform its function as a light effectively.
Well, a new, ideal light that seems capable of fulfilling such greedy wishes has just arrived!
Danish lighting manufacturer "Reelight"

This is a design brand from Aarhus, Denmark, founded in 2003 by Jochum Kirsebom.
In Denmark, a country known for its world-leading cycling rates—including in its capital, Copenhagen, which is renowned as a progressive cycling city—they specialize in designing bicycle lights, providing "simple and safe" products tailored to today’s busy society.

Their products are bicycle lights manufactured for a modern, constantly moving society, combining beautiful Nordic design with practicality.
REELIGHT aims to "make every day safer and easier," balancing user safety with convenience.
REELIGHT's signature light: "SL200 ReePower Flash"


REELIGHT SL200 ReePower Flash
Front light: 13 lumens (when riding at 15 km/h)
Rear light: 5 lumens (when riding at 15 km/h)
Price: 10,780 yen (tax included) / Set of front and rear
The SL200 ReePower Flash, which is REELIGHT's most representative light, is a hub-mounted light that turns on automatically and requires no batteries.

The secret to not needing batteries is these magnets!
The light turns on via "magnetic induction," which uses magnets attached to the bike's wheels and a coil built into the main unit.
It's like a magical light!
Also, since it's hub-mounted, you don't have the hassle of removing it or worrying about forgetting to put it on.
It can even be a hand light! "Lux Light 700"

REELIGHT Lux Light 700
6 light modes
Max 700 lumens
Price: 8,360 yen (tax included)
A USB rechargeable light boasting a brightness of up to 700 lumens.
It uses a removable lithium-ion battery, making it the perfect model for long-distance rides and outdoor activities.

A nice point is that it’s not only a bicycle light, but you can also remove it and use it as a hand light!
Also, when using it as a hand light, you can attach a braided rope strap to the back of the light.
Compact yet multi-functional
"Gem+ (Front Light / Rear Light)"


REELIGHT Gem+ Front Light / Rear Light
Front / Max 320 lumens
Rear / Max 150 lumens
Up to 86 hours of continuous use
Price: 6,160 yen (tax included)
These lights have a cute, round, and plump form, and while they look compact, they will reliably light up the night road for you.

A great thing about these little guys is that they have magnets built into the back, so you can take them off their mounts and attach them to steel surfaces.

So, you can stick them to a wall when working in dark places or performing detailed work. Hmmm, that might be useful!


And amazingly, the rear light is equipped with a sensor that detects deceleration, and it will automatically change its lighting pattern to signal to those behind you that you are slowing down.
It's amazing that something so compact can do that...!


REELIGHT Gem Light Set
Front / Max 160 lumens
Rear / Max 75 lumens
Up to 72 hours of use
Price: 7,920 yen (tax included) / Set of front and rear
They look the same as the Gem+, but there is also the Gem Light Set, which is a simpler set of front and rear lights without the magnets or automatic light pattern changing features, so please pick the one that suits you best.
Even for your bag! "Stadium Rechargeable Bike Light Set"


REELIGHT Stadium Rechargeable Bike Light Set
7 light modes
Up to 17 hours of use
Color: Black / Cool Grey / Azure Blue
Price: 6,600 yen (tax included)
Of course, these are simple lights that can be attached to a bike,
but they also come with a carabiner, so you can clip them to your backpack or tote bag too.

This way, you can keep them attached to your bag as a safety charm, and it's helpful for those who don't ride their bikes at night very often, as they won't forget to use them!

REELIGHT Stadium Bands Armband Accessory
Includes armbands in 3 sizes
Price: 1,430 yen (tax included)
Although they are sold separately, there are also bands available that you can wrap around your arm to attach them!
I recommend them for people who go for night runs or take their pets for walks at night.

Every light has that sophisticated Nordic design and seems like it would match any bike.
Also, the fact that each light can be used in other ways, not just as a bicycle light, makes them a cut above other lights!
If you are interested, please come by the store to see them in person!