Product News

Creative thinking.

This time, I'd like to talk about the power of imagination.
My current favorite commercial is for Frisk.

There is such a thing as a birthplace for ideas.
"There's nothing new under the sun; just copy, rip off, remake, and make money."
Thinking that way is a bit sad.
(Note: Though it is difficult to do even that with any sense lol)
But I found something that made me think, "Wow! That's real imagination," so I'd like to introduce it.





Vanmoof
N゜3  
¥60,900
EuroBike Award 2009 (For CityBikes)
DME (Design Management Europe) Award 2009
The ultimate weapon that has arrived from Amsterdam.
It's the grand prize in my book, embodying the idea that "this is good enough."
They've embedded the lights into the frame, and they're solar-powered to boot.
Yet it still has ribbon tires (Schwalbe, naturally) and a Brooks saddle.
It even has fenders tucked away, and a coaster brake—ding!
Often, it's the environment that gives birth to original ideas.
I want to create an environment where we can come up with things like this.
(Note: That country is full of bicycles.)
People who truly understand the boundaries between things are creating ways for people to coexist properly.
(Note: For example, cars, motorbikes, bicycles, pedestrians, horses, etc.)
That is built through the will and actions of every individual.
Just as a bicycle falls if you stop pedaling, we too must move forward—like stars, slowly but without stopping—so that we don't fall.
If the number of people who feel this way increases, perhaps a new environment will be born, and new ideas will follow.
And from there, maybe new morals, values, and customs will change.
Then, perhaps the bureaucrats and politicians will notice too.
They can be the last ones to notice.
After all, I think it's more fun if we do it ourselves.
And besides, time is money.
kyutai