Eight years ago.
I felt that when I was serious about riding a bike, this was the only brand I would wear.
That's the truth.
Back then, for casual rides, anything would do.
But for serious training or racing...
I really had nothing to wear.
In fact, there were only items I felt disgusted to even put on.
That is why the current situation feels like paradise to me.




assos
851 airjack special colors(lime & Orange)
¥32,550


assos
elementOne
¥25,620

assos
racing shorts & winter tights
I will tell you about this things later.

earlyWinter glove
¥10,920
The determination to treat apparel as equipment, existing as "essentials" to become stronger.
The "will" to wear them, and the "will" to be worn.
The starting point of an aesthetic.

assos
Historical Jerseys
not for sale
A phrase I hear often lately:
"It's expensive."
The meaning of cheapness. The meaning of expense.
If you understand that, they are actually the same thing.
You must not leave behind the things you cannot understand.
So feel, think, and strive to understand.
That is why you can encounter the truth.
That is why there is something I want to convey.
Something I want to convey now more than ever.
Something that can only be conveyed now.
Please come and try on these racing shorts.
You don't have to buy them.
Because they are "expensive."
I want you to understand them.
kyutai
