Product News

【HOUDINI 2025SS】Magical items are arriving one after another!

I slip into some stylish clothes that make me look a little more polished than usual. It feels a bit embarrassing, but at the same time, it makes my heart race and lifts my spirits.

Although they are an outdoor apparel brand, the items delivered from Sweden by HOUDINI are exactly the kind that evoke such feelings.

Of course, they possess a variety of excellent features capable of handling harsh outdoor fields—often described as having a "magical comfort"—but I believe that the "magical" description applies not just to the comfort, but also to the "beauty" of the design as a garment.

From a restaurant visited on an anniversary with a partner to a mountain summit offering a magnificent view, these are pieces you’ll want to wear absolutely anywhere.

This season, those "magical" items have arrived once again, and I’d like to introduce a few of them.

First, I’d like to introduce two pieces that use cool, breathable TENCEL™ Lyocell fabric: the M’s Tree Polo Shirt and the M’s Tree Shortsleeve Shirt.

Woodland Weave featuring TENCEL™ Lyocell

The fabric used, known as Woodland Weave, is made from 100% TENCEL™ Lyocell (also called a regenerated fiber), providing excellent moisture-wicking, quick-drying properties, and a smooth texture that feels cool against the skin—perfect for hot summer days.

Additionally, TENCEL™ Lyocell fiber is produced using wood pulp from sustainably sourced trees in a closed-loop production facility that minimizes waste. Furthermore, it is a circular fabric made from entirely renewable resources that is both recyclable and biodegradable, and holds the EU Ecolabel certification.

This incredibly smooth and cool fabric offers a truly "magical" feel that makes you want to wear it every day. It performs exceptionally well in hot conditions, making it comfortable to wear not only in daily life but also during active days spent under the summer sun—be it hiking, cycling, traveling, or camping.

HOUDINI M’s Tree Polo Shirt

As the name suggests, the M’s Tree Polo Shirt is a short-sleeved polo style item made using Woodland Weave. When you hear "polo shirt," you might imagine a thicker, jersey-like piqué fabric, but because the M’s Tree Polo Shirt uses the thin and lightweight Woodland Weave, you won’t feel the slightest bit of heat, and it provides a refreshing sensation when worn. The slightly relaxed silhouette—distinct from current trends—creates a calm atmosphere that prioritizes ease of movement and comfort. It’s casual yet clean, making it a perfect match for any situation.

HOUDINI
M’s Tree Polo Shirt

Color:Cinnamon Brown, Sandstorm Light
Size:S, M, L, XL
Material:Woodland Weave 100% TENCEL™ Lyocell
Price:¥19,800(tax in)

We have also received new arrivals using Woodland Weave.

HOUDINI M’s Tree Shortsleeve Shirt

The Tree Polo Shirt is plenty comfortable even in summer, but a full-open shirt offers even greater comfort in midsummer. When the heat becomes too much, or when you want a slightly more relaxed look, you can just unbutton it.

The silhouette features a relaxed fit similar to the Tree Polo.

It also features a pocket on the left chest, but there is actually a hidden pocket behind it. This is very convenient for storing things you definitely don’t want to lose, like keys or your smartphone.

HOUDINI
M’s Tree Shortsleeve Shirt

Color:Dawn Green, Big Blue Light, True Black LightCinnamon
Size:XS, S, M, L, XL
Material:Woodland Weave 100% TENCEL™ Lyocell
Price:¥22,000(tax in)

The Tree Polo and Tree Shortsleeve Shirt are must-haves for your midsummer wardrobe. And a pair of pants I recommend pairing them with is the W’s Corespun Chore Pants.

HOUDINI W’s Corespun Chore Pants

Bouldering, hiking, commuting by bike, camping, traveling... they fit any day. Lightweight and durable, yet surprisingly soft to the touch, this pair uses a unique, stretchy corespun fabric that follows active movements without any stress.

Though the fabric is substantial, it offers moderate breathability and is perfect for all four seasons—spring, summer, autumn, and winter. Furthermore, they feature a drawcord at the hem; pull it tight at the ankles for a clean, non-sloppy look.

Made from 100% recycled polyester, it’s an earth-friendly material that doesn't leave behind microplastics. It’s a circular design that can be recycled again once worn out.

In addition to the clean regular fit, the waist can be adjusted with a strap. The right pocket includes a hidden zippered security pocket, perfect for storing a passport while traveling or keys during your commute.

From the outdoors to daily life, these are truly like a multi-tool. Have one pair, and you’ll always be ready to move with ease.

Incidentally, HOUDINI’s pants are intentionally focused on women's styles, and there is a reason for that. Of course, it depends on body type, but the men’s models have very long inseams, making it difficult to alter the length on hems that feature features like drawcords. At 170cm and 61kg, I am wearing the women's size S. Even then, there is extra length, which is partly due to my leg length, but I think many men would appreciate that fit.

HOUDINI
W’s Corespun Chore Pants

Color:Sage Green, True Black, Sandstorm
Size:XS, S, M, L
Material:Corespun Weave 100% recycled polyester
Price:¥26,400(tax in)

We have also received various other items, including the M’s Tree Longsleeve Shirt using Woodland Weave, the perennially popular W’s Wadi Pants, and the C9 Cap which I personally use and love. Please be sure to check them out.

By the way, I am wearing the W’s Wadi Pants with the Tree Shortsleeve Shirt, and I am wearing them in a women's size M.

Items mentioned in this article