Product News

【Circles Tokyo】OWL MILS MORE VARIATION POPUP Event

From cycling to hiking, running, and trail running...

I have so many customers who possess an energy that makes me wonder, "Where do you get all that stamina?" It really inspires me to get in better shape myself... (I have the desire, at least!)

Lately, many people have told me they've started running, and quite a few have even mentioned they’ve been running around the Imperial Palace near Circles Tokyo.
(By the way, it seems Circles Tokyo staff member Yoshimoto has also started running... He says he’s working on slimming down, so please look forward to the results.)

The area around Toranomon is bustling with runners at this time of year.
Combined with the Imperial Palace runners, the influence of the upcoming Tokyo Marathon has everyone’s running fever at an all-time high.

"I ride bikes, and I run."
There is a brand that enjoys overwhelming support from such active people.

That brand is OWL MILS.

Typically, what we carry at Circles Tokyo is the "BLUE LABEL" line, which is highly stylish and suited for daily use and light activities.
However, lately, we've received many inquiries asking, "Do you have any sunglasses that can be used for more active scenarios?"

So, we have decided to hold an OWL MILS MORE VARIATION POPUP, centered on the "RED LABEL," which can handle even more intense movement!

What is the RED LABEL?

A label designed for activities requiring intense movement, such as marathons and trail running. Compared to other labels, it offers the best fit and is equipped with the highest-spec lenses.
With just one pair, you can handle almost any activity.


I personally own both BLUE LABEL and RED LABEL models; I use the BLUE LABEL for everyday wear and the RED LABEL for active scenarios.

The Appeal of the RED LABEL

① Outstanding Fit

They don't budge at all, whether you're running or tackling a rough gravel ride. A key feature is that they put very little pressure on the ears and nose, even when worn for long periods, so you’re unlikely to feel any pain from chafing.

② Beautiful MILS LENS Performance

The quality of the self-developed MILS LENS is superb. By adopting the highest-spec lenses, the colors seen through them are exceptionally beautiful and crisp.
These [Polarized x High-Contrast] lenses suppress reflected light from road surfaces and buildings while clearly defining the contours of objects.

They ensure stable vision for running and cycling, as well as for everyday commuting and outdoor activities.

They can handle situations that require split-second decisions, like riding on rocky gravel. Another major appeal is that you can keep them on for your entire ride, as they maintain clear vision even in cloudy conditions or when entering tunnels.

If you are unsure which model to buy, I recommend the RED LABEL without hesitation. Whether in the city or in the field, this pair is sure to be a game-changer.

[Circles Tokyo] OWL MILS MORE VARIATION POPUP

Dates: Thursday, Feb 26 – Friday, March 6
Location: In front of Circles Tokyo


And there's more! At this POP UP, we will be showcasing and selling the full range of colors for the newly added Tsukuyomi-S / Sif-S size models. This is a great opportunity to try them on and compare them to the regular sizes.

We will also have many owl classic LABEL models available.
You will be able to see a wide variety, including our standard lineup.

Don't miss this opportunity to see our expanded selection.
Be sure to visit us in-store to discover the lineup that's waiting for you.

We look forward to seeing you!


※ Please note that OWL MILS staff will not be present at this POP UP, so we cannot accommodate prescription lens requests. Thank you for your understanding.