Product News

[Mori, Michi, Ichiba 2025] Check out the Circles original merchandise & PFM food info!

I, Shibuya, visited "Mori, Michi, Ichiba" for the first time in 2023.
Actually, I even snuck into the Circles booth back then.
And this year, I’ll be there on Sunday the 25th as an exhibitor!
I’m already looking forward to soaking up the DJ set from the "LOST DECADE" team, featuring tofubeats and others. Let’s head off on a journey, maybe even to Mercury.

Entering Mori, Michi, Ichiba as an exhibitor this year, I’m fired up and ready to go, and Circles is bringing along some special goods.

We’ve prepared plenty of items perfect for festivals and rides that you can actually pick up and try out at the venue, so be sure to check them out.

Now, let me introduce you to this lineup in detail!

A special sports tenugui, crafted with the signature size and design of Circles

The design is by Kotaro-san from TUMBLEWEED, an alternative plant shop in Nakamura-ku, Nagoya!🌿

A wonderful new nature. It’s better not to know what awaits in unknown places, right? I want to feel every place and every activity with my whole body.

— From Kotaro-san of "TUMBLEWEED"


There is a gentleness hidden within the playfulness that helps you let your guard down. It’s a design that truly exudes that "TUMBLEWEED" vibe.

The size is 100cm wide by 40cm high.

While the height is the same as CHAORAS' standard "sports tenugui," we intentionally made the width 10cm shorter.

This is truly the perfect size👌
It fits snugly without being bulky, whether you wrap it around your neck while riding or tuck it under your helmet.

It’s perfect for the strong sun at Mori-Michi, or for summer festivals like Summer Sonic or Fuji Rock—

Recently, we’ve seen an increase in "bike-to-hike ⛰️ and bike-to-fish 🎣" styles.

A way of playing where you ride your bike to a favorite spot, then head out onto trails or mountain streams.

This tenugui is perfect for those times too.
It dries quickly if it gets wet, wipes away sweat, and helps keep your luggage compact.

Sometimes use it as a glove, other times as a furoshiki wrap, or around your neck for protection against the cold or insects.

It’s not “just a tenugui,” but a reliable tool that changes its role every time you use it.
It’s a piece that quietly supports a Circles-style outdoor lifestyle.
Be sure to pick one up at the venue and feel its size and texture for yourself.

For rides or festivals, satisfy your thirst with this one. Circles original Nalgene bottle

For rides or festivals, satisfy your thirst with this one. We are selling a Circles original Nalgene bottle! It’s making its grand debut at Mori, Michi, Ichiba, so look forward to it! 🤫

We’ve applied the unique design from the tenugui to this Nalgene bottle as well. (It’s currently in production, so it will be revealed on the day of the event.)

The art, infused with the natural energy and playfulness of Kotaro-san from TUMBLEWEED, blends into the form and texture of the bottle while continuing to radiate its charm.

The size is a standard, convenient 500ml. It fits perfectly into a bicycle bottle cage, making it ideal for rides. Of course, it’s also great for festivals, camping, or daily use.

This bottle, debuting at the Mori, Michi, Ichiba venue, is sure to be your go-to companion for quenching a dry throat.

Be sure to pick it up at the venue and take a close look at its weight, texture, and the details of the design.

We’re bringing BEDROCK too, of course! Give them a try at the venue 🩴

“Aren’t all sandals pretty much the same?”
――There was a time when I thought that too.

But the moment I wore BEDROCK, that idea was completely overturned.

Mountain trails, rivers, roads, or city streets.
The feeling of gripping the ground firmly while maintaining freedom of movement.
Some even say it’s "more comfortable than being barefoot." It’s truly an addictive fit.

At this year’s Mori, Michi, Ichiba, you can get properly fitted at our venue!

Wear them barefoot, walk in them, run in them.
Between the sizing, sole hardness, and strap fit—
you’re sure to find a pair that suits your feet perfectly.

If you haven’t found your “summer partner” yet, be sure to give BEDROCK a try.

👇️ We are also planning to sell items not usually available at Circles, including BEDROCK SANDALS x INJINJI socks, as well as T-shirts and caps! Don’t miss this chance to grab items other than just the sandals!

To keep up with the excitement of Mori-Michi, recharge with PFM sandwiches!

Benji says in the song D.I.J. no Pistol something like, “I think that with melon soda and a chili dog, that’s all I need to get by,” but PINE FIELDS MARKET sandwiches are so delicious I’d say, “That’s all I need to get by” about them too.

I visit at least twice a week, and they are so good that I eat two sandwiches every time.

A comment from Miyuki-san at PFM! 👇

At PFM, we have a lineup focused on sandwiches as well as a great selection of baked goods!

We’ll be open for breakfast on Saturday and Sunday, so campers and other exhibitors, leave your breakfast to us! ☀️

【menu】

🥓Bacon Egg Sandwich 🥖
A bold sandwich with juicy, specialty bacon seared on a griddle and an omelet, tucked into a soft roll.
You can also add toppings like cheese or jalapeños if you like♪

🍬PFM Butter Sandwich 🍬
A butter sandwich with melt-in-your-mouth cream and rum raisins.
Perfect for having with coffee or as a quick snack. Give it a try!

🍪Freshly Baked Chocolate Chunk Cookies 🍫
These chewy, chocolate-packed cookies will be baked fresh throughout the morning!
They are on the larger side, making them perfect for sharing♪

🌲PFM Cookie
Our classic, popular signature cookie—great as a souvenir!

☕️Drinks 🍻
Freshly brewed coffee and caffe lattes.
We’ll be pouring ice-cold draft beer straight from a bike—a sight to behold! 🚲
Our homemade fruit syrup sours have just the right amount of sweetness, perfect for a refreshing throat-soother in the summer heat of Mori-Michi 😋
Let’s have a toast!

【PFM Mori, Michi, Ichiba Shop Opening Hours】
Friday the 23rd: 11:00 AM – 6:00 PM
Saturday the 24th: 7:00 AM – 5:00 PM
Sunday the 25th: 7:00 AM – 5:00 PM

And, 【Kakashi】 (@cacashi), who ran the bar and food stall with us last year, will be setting up right next to us with an eat-in space in between!

Come on by to the [Coast Street 2-chome] area to fill your belly and your heart!

~ From Miyuki-san at PFM ~

We look forward to seeing you at the venue!