CHAMPION S/S Tee “BIKECOLOGY”

2025/3/24 木村まさし

This is the third season of our bespoke CHAMPION series. Thanks to all of you, it has been a huge hit, becoming a popular item in both Tokyo and Nagoya. For this spring and summer, we’ve taken that CHAMPION collaboration and brought you a heavy-ounce T-shirt that’s incredibly versatile, complete with a message from Circles.

Biking Against Climate Change.

"Bikecology" is a portmanteau of "bike" and "ecology," referring to a social movement that began in the United States in 1971. It advocates for preventing pollution, such as air pollution, by using bicycles that emit no exhaust gases while in operation.
Source: Wikipedia

From the anti-Vietnam War protests starting in the 60s and the Civil Rights Movement (which began in the 50s) to the hippies’ Flower Power movement—in an America where the momentum for social change was building, the bicycle actually played a role in environmental reform.

As I feel the vibe of the 2020s today, it reminds me of an era I read about in books—I suspect the current climate is not unlike the time when "BIKECOLOGY" was first proposed.

Climate change, racism, gender inequality, poverty—the list of social issues is endless. Even so, we must live our lives while remaining considerate of others, our descendants, and the planet itself.

In that sense, "traveling by bicycle" as an approach to climate change might even be called a form of social activism that we can participate in ourselves. Surprisingly, this vehicle emits zero CO2.

For short trips, let’s choose to ride our bikes more.
It’s an action we can take against climate change.

The font on this T-shirt was borrowed from The Whole Earth Catalog.

The Whole Earth Catalog, a legendary magazine that arguably defined the 2000s and transcended history, had an editor-in-chief named Stewart Brand. In his later work, the magazine The CoEvolution Quarterly, he covered the birth of the MTB, and bicycle-related topics often appeared in his famous catalog—it existed within a very closely related culture.

William, Taiwanese, White, 179cm, Size L

We want you to feel that cultural connection and the potential of the bicycle. We created this printed tee with that message in mind.

About the Body

The T-shirt body is made by CHAMPION. It is a short-sleeve tee with a dry touch, made from 100% sustainable American cotton produced with the environment in mind.

Featuring a relaxed fit with CHAMPION's signature "ACTION STYLE" sizing, it has a roomy body and sleeves with a slightly shorter length to balance the silhouette when worn. The product-washed finish gives it a broken-in feel from the very first wear.