Many of you might think that the Circles apparel lineup consists only of casual wear.
But actually, we also carry various cycle wear brands from around the world.
We have a great selection including Assos from Switzerland, Rapha from the UK, Pearl Izumi USA and TWIN SIX from the US, and NARIFURI SPORT from Japan.
However, some of you may have noticed something missing from this lineup.
There is no mention of Italy, a country that always comes up when talking about bicycles.
But we haven't been avoiding it on purpose;
we’ve just been carefully considering the right time... probably (laughs).
So, today I’d like to introduce "biciclista," an Italian cycle wear brand making its first appearance at Circles.
Biciclista is manufactured in a small town called Cremona in northern Italy.
While there are many jersey brands with a strong focus on racing, biciclista releases items for everyone who enjoys cycling, not just for those looking to win.
Whether you're going on a tour, tearing up trails on a MTB, enjoying a pleasant ride on a road bike while gazing at the coastline, or, of course, racing—there are so many ways to enjoy the sport.
That spirit of "enjoyment" is reflected in their designs; honestly, they must have had a blast making these.
They bring a different vibe compared to our popular staple lineup, TWIN SIX, and last year’s newcomer, NARIFURI SPORT.
Even when it comes to design, if the creator is different, the face of the brand is different too.
And as for what kind of faces they have... well, check these out.
W-wait, this is, um, those are... Martians!
"Bi-bi-bi~!"
If they hit you with that, you’ll be reduced to a skeleton in no time.
How scary, how scary.
Well, it’s a parody. (laughs)
It says "LOBOS" instead of "MA◯Z," which refers to "LOS LOBOS," a relatively new group of Italian cyclists who want to enjoy everything while riding—kind of like a local version of "NUTS!"
They say "NICE RACE, WE'LL TAKE IT!" on the front, but on the back...
directed at the person riding behind them during a race,
"DOBBIAMO CANCELLARLI"—We're going to eliminate you!
Well, I wouldn't want to wear that on my back while riding,
but I still want it...
Next up is this one.
In contrast, this one is retro-modern—a stylish model that, as the name suggests, pays homage to the 70s.
It seems the creator's youth was during that era.
Surprisingly, this one is popular with the Circles staff!?
Not that they're wearing it themselves, but they think it looks good on others or want someone else to wear it.
"I see," I thought, "that makes sense."
Let’s keep going!
This one also has a mysterious and unique design.
It’s based on the concept of "if the bicycle is the center of your universe," and it’s a collaboration model with the bike-loving artist ORME.TV.
By the way, the names "ORME.TV" and "LOS LOBOS" appear on quite a few other jerseys as well.
This one too.
If you love 29ers, this is for you!
Actually, it’s just cool in general.
Don't worry about the tire size; if you think it's cool, go for it!
But do worry about the size of the jersey compared to your body! (laughs)
And this is the most popular model among the staff! The one everyone says they want to wear!
Well, obviously, it’s POWER BEER... after all.
A bottle is always kept on the back too! (laughs)
This one is a bit more race-oriented.
This is a commemorative model for the general public participation race of one of the classic Belgian races, the "Tour of Flanders" (Ronde van Vlaanderen), by biciclista and LOS LOBOS. It features a lion emblem on the chest reminiscent of Belgium.
It's super cool!
This is the only racer-cut model, featuring a tighter silhouette and a unique pattern designed to make it easier to get into a riding position.
When worn, it looks like this...
I'm sure I couldn't pull that look off.
Now, let me introduce the women's items.
A small floral pattern available in white and black.
As someone who likes floral patterns, I can't look away. I almost wish they released it for men too.
There is another floral pattern here.
Although it's a floral pattern, this one has a more realistic touch.
The design here is also by ORME.TV.
And there is a matching skirt.
biciclista
ISADORA WOMEN’S CYCLING SKIRT
¥8,190
It's great as a set-up, but using just the skirt as a highlight could also be a good idea!
And this is solid black.
biciclista
WOMEN’S CYCLING SKIRT
¥8,190
Black is always versatile and goes with anything!
We haven't had many items like this in the store before, but we plan to increase our selection little by little, so please look forward to it.
Oh, and don't forget, we have a small stock of long-sleeve jerseys as well.
Don't say "long sleeves are already out..."—why not take a look?
You can still wear them for a while yet!
So, what do you think? Pretty cool, right, this biciclista?
And this spring, we have one more brand arriving as an envoy from Italy.
Something quite different from biciclista,
it’s a true Italian gentleman!
With a heart mark as its trademark!
It’s coming soon, so please stay tuned!
yanakku
★For inquiries about these products, please contact shop@circles-jp.com