Product News

【Mori, Michi, Ichiba 2026】 We have prepared some special merchandise for you again this year! Part 1

Hello, hi, and greetings! It’s Chan-Mai!

"Mori, Michi, Ichiba" has become an annual presence that ushers in the season for us, like a poetic tradition signaling the start of summer.

Whether you’re going for the music, to enjoy the market, to hunt down delicious food, or to see friends you haven't caught up with in a while—everyone has their own way to enjoy it. Yet, the free, slightly giddy atmosphere that flows through that place makes us feel every year that "summer is finally here!"

In preparation for this year's Mori, Michi, Ichiba, we’ve created some items that are true to the Circles style.

Eanbe × Circles Original Aloha Shirt “New Keirin”

Even though they exist in a completely different context from cycling, Aloha shirts by 'Eanbe' have somehow become our summer staple.

Bold patterns that catch the eye, the comfort of just throwing one on, and a sense of freedom that fits in anywhere—whether it’s around town, traveling, or just hanging out. They are effortless to wear, but just one piece can really lift your mood for the day. I believe Eanbe’s character actually pairs perfectly with our everyday cycling life.

Together with Eanbe, we have created a Circles original “Keirin pattern.” We call it “New Keirin.” The design was handled by Mr. RYO OKAMOTO, who also does the graphics for Yamasen Sekai.

The concept is a world where the old Showa-era men's Keirin world once declined, and now, in those ruins, women's Keirin is reviving that former mania, joy, and sorrow in a future-punk sort of way.
It feels somewhat nostalgic, but definitely new.
With a mix of grit and glam, heat and freshness, and the afterimages of the Showa era blended with a future mood, it’s a piece that lets you feel the "bicycle way of play" that is so distinctly Circles.

Keep an eye out for the “CIRCLES” text subtly woven into the design!

The refreshing pink color looks perfect on fair-skinned Da-chan and sun-tanned Daisaku-kun alike. It’s a color that doesn't care about your skin tone or style; it blends naturally into the summer air while still standing out as a star.

Of course, we want you to wear it to festivals like Mori, Michi, Ichiba and other outdoor activities.

But beyond that, we’re also really pushing the Eanbe plus bib shorts look.

A ride in the morning, a break by the river in the afternoon, and heading into town in the evening. Within a single day, the appeal of Eanbe is the lightness and extra breathing room it gives you compared to a standard cycling jersey. Whether it’s for touring with loaded racks, a laid-back group ride, or your summer commute, it’s sure to come in handy!

It’s not "clothing meant for riding bikes" that pursues function like cycling wear, but rather "clothing that makes a summer with bikes even more fun." That is what the Eanbe × Circles Original Aloha Shirt "New Keirin" is all about.
Make it your partner for this summer!🌴

CIRCLES BIKESHOP Sackpack

While famous as a music festival, what has been cherished about "Mori, Michi, Ichiba" from the very beginning is that it is a market.

"Mori, Michi, Ichiba" isn’t just about soaking in the music; it’s about the air that flows through the venue, the shops lined up, the food, meeting the creators, and enjoying the act of shopping itself.

That’s exactly why a bag is an essential item—so you can buy what catches your eye while walking around the venue, grab delicious food, and carry home unexpected finds.

Since the event is held in a location surrounded by nature, we want to enjoy it as lightly and eco-friendly as possible. With that in mind, we made this sackpack.

It features the old-school, simple design where you just pull the drawstring shut and carry it on your back.
It doesn't have any special functions, but it’s light, foldable, easy to use, and keeps your hands free. At the end of the day, gear like this is often the most reliable for roaming around festivals and markets.

Especially at Mori, Michi, Ichiba, having both hands free to move around freely is very important. (After all, you have to be able to hold a beer in one hand, right? Haha.)

The design features a yellow body with a bright red logo. (Perfect coloring for enjoying music!) Paired with a slightly cheap and lightweight material, it has a finished look that is nostalgic, pop, and eye-catching.

At the festival venue, it becomes a reliable partner you can toss your purchases into and carry on your back. It’s perfect for storing souvenirs, a change of clothes, a towel, or a picnic sheet.

And of course, it goes perfectly with bikes too.

If you carry it on a ride, it instantly becomes a standout item. Since it’s light and easy to handle, it’s great for quick shopping trips or city riding. It’s also convenient when you remove your bike bags upon arriving at your destination by train and want to quickly toss your gear into a pack to carry around.

For festivals, for travel, for rides.
It’s a rough and cute sackpack that you’ll find yourself wanting to keep tucked in your bag at all times.

It would be so cute if we all wore these and rode together! Haha.

There’s a second drop coming too~

There are only 2 weeks left until Mori, Michi, Ichiba🔥
Check the advance info, get your health in order, and let’s play as hard as we can on the day!

The items for Mori, Michi, Ichiba keep on coming.
Stay tuned for more updates!