Riding, hiking, camping, and winter sports.
From activities you can enjoy year-round to those that are only possible in specific seasons, the ways we enjoy the outdoors are vast. That’s why at Circles, a bicycle shop, we carry not only cycling apparel brands like Search and State, Cafe du Cycliste, and ASSOS, but also a variety of outdoor brands including Patagonia, the OMM / Original Mountain Marathon (organized by OMM JAPAN and taking place next weekend), and Yamatomichi. Each season, their distinct product lineups captivate many of our customers.
Among these outdoor brands, we have decided to hold a POP UP STORE this weekend gathering brands based in Scandinavia.
We are collaborating with three brands: HOUDINI, NORRONA, and POC. In addition to the items already in stock, these brands have provided us with a wide selection of their products.
From HOUDINI, we have nearly every available color and size of their iconic Power Houdi. From NORRONA, we have snow wear items that are rarely seen in shops, and from POC, we have a selection centered on helmets like the OCTAL, VENTRAL, and TECTAL, as well as eyewear—all available for you to try on and purchase on the spot.
Nordic Products Pop Up Store
Location: Circles 2F Tailored
Dates: Friday, November 9th (noon) – Monday, November 12th
Brands: HOUDINI, NORRONA, POC
The event will be held for four days from Friday the 9th to Monday the 12th at Circles 2F Tailored.
We hope you will come by to see and try on the extensive collection for yourself.
On Saturday the 10th, Mr. Tateshita from Houdini's sales team will be at the shop. This is a rare opportunity to speak directly with someone with such knowledge and experience.
HOUDINI
The HOUDINI team will never develop a product that lets you down. We aim for sustainable business practices, ensuring production does not negatively impact the natural environment.
As pioneers in the development of fleece underwear, we are always pursuing innovative technology. With a design philosophy that prioritizes functional beauty, we continue to develop sportswear that meets the high demands of extreme sports athletes around the world. Our products boast the versatility and reliability to perform in any field, from the mountains to whitewater. We never create products just for show.
Our innovative designs are born from ideas gathered by HOUDINI friends through climbing, kayaking, surfing, skiing, and all outdoor sports. Just as every piece of gear is essential, the outdoor wear you choose must perform at its best. HOUDINI makes that possible.
NORRONA
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began creating highly durable outdoor equipment capable of withstanding the harsh, rugged natural environment of Norway. Starting with simple developments like leather straps, canvas backpacks, and cotton apparel, Jørgen later defined the Norrøna brand philosophy: "To pursue the best technology and bring products to the world that deliver ultimate performance."
As traditional mountain life expands, we remain based near Oslo, Norway, continuing our heritage of pursuing technological innovation to provide top-tier apparel and gear that can handle any outdoor environment. Norrøna’s product line promises the highest level of creativity, innovation, and functionality for any field—climbing, trail running, mountain biking, skiing, or snowboarding.
POC
"Protecting athletes from serious accidents with everything we have." This is POC’s mission. POC is a cutting-edge Swedish brand. We hold patents for material combinations and structures, and we strive daily to improve protection performance.
Stockholm is a central hub in Europe for the best technology in many fields, including safety, medicine, insurance, and performance testing. At the POC lab located on the outskirts of Stockholm, material researchers, industrial designers, graphic designers, neurologists, spinal injury researchers, and other experts conduct in-depth research from their respective perspectives to develop superior products.
Every product is tested repeatedly by top athletes to enhance its protective capabilities. Athletes are always pushing themselves to the limit in the field, where the risks of scrapes, bruises, and spinal or brain injuries are ever-present. Our research and development aim to reduce these risks as close to zero as possible, resulting in superior products.
POC gives its best in product development. We never compromise on things related to profit or cost when it comes to realizing excellent safety, quality, and performance.
NORRONA
POC
POC gives its best in product development. We never compromise on things related to profit or cost when it comes to realizing excellent safety, quality, and performance.