Events

TORAYA EQUIPMENT makes its first appearance in the Tokai region! “Eureka! Eureka!”

 
 
It all starts with the first step
For us, travel is about being influenced by encounters with nature, people, and culture.
No matter the means, the country, or the place—even a walk through your neighborhood or a daily commute is a form of travel.
Simply choosing a different route than the one you usually take might lead to new encounters.

 
TORAYA EQUIPMENT, a maker of gear for travel, creates their products with these words in mind. Drawing inspiration from Japan's long-standing travel culture and lifestyle, they cherish traditional Japanese craftsmanship and pass on both these cultures to the present day.
 
They believe in directly explaining both the pros and cons of their products so that people can use them for a long time.
They also want people to experience the encounters that come from "getting out there," which is why they practice gyosho—a traditional form of face-to-face selling. When an order is placed, they carefully sew each piece, choose environmentally friendly materials, and make a point of avoiding waste.
 
Now, Toraya is making their debut in the Tokai region. We will be hosting an exhibition for them on the 3rd floor of Circles next weekend.
 

 
TORAYA EQUIPMENT 2017 2ND EXHIBITION
“Eureka! Eureka!”

 
The theme for this season, "Eureka! Eureka!", is the exclamation
that burst from the ancient Greek scholar Archimedes upon his great discovery—
a word of surprise that escapes you when you find something new or are deeply moved.
 
In both travel and craftsmanship, there are new discoveries and moments of wonder every day.
Why not set off on a journey to find your own "Eureka!" with gear from TORAYA EQUIPMENT?
 
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PLACE: Circles 3F
DATE: 9/8-9/10
TIME: 10:00-20:00 (Sunday 12:00-19:00)

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We look forward to seeing you there with minor updates to existing lines, new color additions, and brand-new items!
 

 
Whether traveling across borders or to a place in Japan you've never stepped foot in before, even your daily commute or a neighborhood walk can lead to new discoveries if you change your route. We see that as a form of travel, too—so why not head out into the world?
 
The things Toraya creates support a life that includes such travel. Of course, getting around by bicycle is one such journey in a person's life as well. Just as everyone uses their bicycle differently, Toraya's gear will be used in different ways by different people, and the more you use it, the more it becomes truly yours. We are looking forward to seeing their products in person. Please invite your friends and join us next weekend!