"A bike shop carrying Patagonia?" Many of you might find that a bit surprising at first.
Patagonia goes to immeasurable lengths in its corporate efforts to tackle the challenge of how to give back more than what we take from the Earth, through environmental protection, eco-friendly product development, the promotion of safe working environments, and a thorough repair and recycling philosophy.
Their commitment to creating durable, long-lasting products that aren't swayed by trends—and their stance that even if something does break, it should be repaired and used for as long as possible—aligns perfectly with the concept we value most in cycling: "staying close to the user's daily life and using things for as long as possible while taking care of them."
The beauty of a bicycle is that while it is an essential, practical tool in our daily lives for commuting, running errands, and getting things done, it also guides us to amazing adventures in exchange for just an occasional wash, minor maintenance, and a small space in the garage.
This season, Patagonia has launched a highly anticipated mountain bike line for cyclists. That said, it’s not the typical skin-tight jersey style; it’s versatile gear packed with Patagonia’s philosophy, creating new values for what it means to be dressed for riding. Regardless of the details, the fact that Patagonia—a brand that knows everything about playing in various fields, not just mountains—has entered the cycling category is undoubtedly a major step for us.
【Patagonia】Men’s Dirt Craft Bike Shorts ¥18,500 (excl. tax)
These Dirt Craft Bike Shorts are designed to handle everything from rides to trekking and running, and they come with an inner liner featuring a supportive, breathable mesh panel and a triple-layer pad.
Made with highly stretchable fabric that lets you breeze through rugged singletrack without stress, these shorts feature a durable water-repellent finish on the surface and an adjustable waistband to stay secure during intense rides. A side pocket is included on the left to provide easy access to your phone or digital camera.
With a unique fit that is neither too loose nor too tight, these shorts are useful for a variety of activities, from trail riding to touring with train travel, and even hiking. Available in two colors: BLACK and RATTAN.
【Patagonia】Men’s Bandito Shirt ¥12,500 (excl. tax)
Next, we’d like to introduce the Bandito Shirt, which at first glance looks like a western shirt with its point collar and traditional button-front placket. You might wonder if it’s suitable for cycling, but this plain-weave shirt made from recycled polyester offers excellent breathability, quick-drying properties, and moisture-wicking, making it a design intended for active use even in the heat of summer.
The back yoke features ventilation to keep you cool and comfortable, while the gussets and slits under the arms ensure that the shirt handles the wide range of motion required for riding and other activities perfectly.
That’s right, you don’t have to wear a jersey to go for a ride. You’ll want to stop by your favorite restaurant after a ride or duck into an interesting shop while you’re out touring, right? Setting a dress code to "wear a collar" and going on a shirt-ride with good friends is a fun way to go!
While a full jersey set is great for high-performance riding, I believe this style is perfect for those times when you want to immerse yourself in the mountains, face nature, and enjoy a ride while looking inward, helping to create a richer set of values.