Events

【ONC MERINO POP UP】Micro-striped merino wool L/S T-shirt with exceptional comfort

"In that case, this one is for you!"

This is a line I often use when assisting customers. I typically say it when suggesting a recommended product after taking everything we’ve discussed into consideration.

But, every once in a while, I find myself wanting to say, "This is the one!" based purely on my own ego.

The first thing that comes to mind as a prime example of such an item is BEDROCK SANDALS, which I end up recommending to all sorts of people without any preamble. (Though, of course, some people are a bit bewildered by it. Haha.)

It’s rare to come across items like that, but I’ve found a new one this spring.

It is ONC MERINO, a long-sleeve T-shirt brand made from 100% Merino Wool, which we will be featuring at our upcoming POP UP STORE.

ONC MERINO POP-UP STORE at Circles

Dates: September 20th (Fri) - 23rd (Mon) 10:00-19:00
Location: Circles 2F

The lineup consists exclusively of micro-border patterned long-sleeve Merino wool T-shirts available in several colors. Sales will only be held during this POP UP period, and in limited quantities, so please make sure to stop by and take advantage of this opportunity.

As I wrote earlier, I started wearing them this spring—around mid-April, I believe—and I found myself reaching for one every chance I got, constantly wishing I had more colors.

 

Merino wool that is soft to the touch and durable

The texture is soft and the comfort is superb. I’ve worn and washed them repeatedly, and I’m impressed by their durability—there’s been no pilling and no tears whatsoever.

 

A relaxed silhouette that allows for various ways to wear

The relaxed silhouette is a key feature; while I think it makes for an excellent fashion piece, that extra "roominess" also contributes to the comfort. Because it’s loose, it’s easy for air to circulate inside the shirt even when it’s a bit warm, effectively releasing trapped heat. It also comes in very handy as a light outer layer to ward off a chill, easily worn over a T-shirt or sleeveless top.

 

Sturdy cuffs that bounce back time and time again

The cuffs are ribbed, so you can roll up the sleeves when it gets hot. The ribbing is sturdy, so the rolled sleeves don’t slide down, which is a big plus. There were many times when I was wearing my ONC MERINO with the sleeves rolled up while everyone else was in short sleeves. Even after repeated washing, the ribbing stays firm and doesn't get loose, so you can roll them up as often as you like with confidence.

 

A color palette of eight shades

By the way, these are the eight colors we have prepared for you. I will definitely be purchasing one during this POP UP myself, but since every color is so good, I’m having trouble deciding. Seeing them in person—beyond just the images—will probably make it even harder to choose, but that’s all part of the fun.

Please come by and see them for yourselves.