We will be hosting a POC POPUP at Circles Tokyo from Saturday, May 16th to Sunday the 24th!⛑
POC
POC is a cutting-edge Swedish brand. They are constantly striving to improve protection performance by patenting new material combinations and structural designs. Stockholm is a hub that gathers the best technology in Europe across many fields, including safety, medicine, insurance, and performance testing.
At the POC laboratory located in the suburbs of Stockholm, a team of experts—including material researchers, industrial designers, graphic designers, neurologists, and spinal injury researchers—conducts ongoing research from their respective perspectives to develop superior products.
Every product is tested repeatedly by top athletes to enhance its protection performance. Athletes always push themselves to the limit on the field, where risks such as scrapes, bruises, and spinal or brain injuries lie. Research and development are conducted to keep those risks as close to zero as possible, resulting in the creation of excellent products.
I think many people associate POC with helmets.
I have been using them for a year now, and they are just so light and cool!!
I was honestly surprised that I felt absolutely no fatigue in my neck, shoulders, or back after riding long distances.
Also, because the ventilation holes are larger than other helmets, the airflow is exceptional. The hot summer is coming, and you will stay comfortable without getting stuffy.
And for this POPUP, we will also be launching the new helmet, the "Amidal"!
The slim, scaled-down silhouette gives the Amidal a streamlined look, allowing you to feel the speed within the peloton at all times.
The reinforcement zone placed at the rear of this road cycling helmet enhances protection in the event of a crash while achieving a distinct, unique style.
This is a valuable opportunity to be among the first to check out the just-released new model.
We will have a full lineup available, including not only helmets but also accessories like sunglasses, gloves, and socks, as well as bike bags.
POC POP UP STORE
Dates: 5/16 (Sat) - 24 (Sun)Location: Circles Tokyo
(SELECT By Baycrew’s Main Entrance)
This is your chance to see and try them out in person. Please take this opportunity to experience the appealing products from POC.