"How much thought do you put into the comfort of your underwear?"
We are hosting a pop-up shop for the underwear brand one nova.
About one nova
one nova is a specialized underwear brand that uses merino wool. The name is derived from "one of a kind," representing their goal of achieving a one-of-a-kind level of comfort, and their commitment to supporting the unique, one-of-a-kind lives of everyone they meet through the brand.
I first discovered one nova two years ago, back when I wasn't part of Circles yet.
I was helping out Mr. Hosokawa of Tadequi as an exhibitor at the Hakushu BIKE LORE event. That’s where I saw one nova, who were exhibiting right next to our booth.
As for my own underwear situation two years ago... honestly, anything was fine. The thought of spending money on it never even crossed my mind.
However, I kept hearing the passionate discussions about underwear coming from the booth next door, and I decided to buy a pair to try out.
To be honest, I was only half-convinced, but I was genuinely surprised by how comfortable they were when I put them on.
For starters, they don't get stuffy at all. The fabric feels smooth against the skin, and they are incredibly comfortable without any irritation.
They are also great for cycling; even if you sweat, there's no discomfort, and they hold up well even after heavy use and repeated machine washing.
If I hadn't tried them at that moment, I probably would have gone my whole life without knowing how much stress can be reduced and how much more comfortable you can be just by changing your underwear.
Proprietary "nova wool®️" fabric
Many of you may already know that merino wool is excellent at eliminating discomfort like sweat buildup, getting chilled from sweat, and odor caused by perspiration.
On the flip side, it also has its weaknesses, such as being fragile and prone to pilling.
"nova wool" was created to maintain the high performance of merino wool while overcoming these weaknesses, resulting in a smooth, silk-like texture.
Made primarily from natural materials like merino wool and wood pulp, it is gentle on both your skin and the environment.
It offers excellent deodorizing and antibacterial properties, thermal and moisture regulation, and moisture absorption, while achieving a silky-smooth feel. Plus, you can toss them in the washing machine without a second thought.
They don't smell or get stuffy, even after three days of wear. This is the fabric that supports your daily adventures.
Wide range of sizes
To ensure that no one is unable to choose due to their "body type" or "gender," they offer a wide range of sizes (XS to XXXL) and sell unisex products that can be worn by anyone.
This level of dedication is a testament to one nova’s brand philosophy: "never limit the customer's choices," ensuring that everyone can experience the comfort they create.
one nova POPUP
Date: June 14th (Sat) - June 15th (Sun)
Location: Circles Tokyo*A female staff member from one nova will be present on the day,
so female customers are welcome to visit with peace of mind.
Underwear might seem like a small thing, but it makes a huge difference.
Since it's the layer closest to your skin, you should wear something that feels good. I highly recommend you try it out. You’ll be hooked on the comfort.