The time has finally come—it is tomorrow.
RIDEALIVE was launched with the concept of Circles' summer vacation.
With camping and riding as its foundation, our insatiable sense of play quickly drew in all sorts of diverse activities.
It also became a place to encounter the things and experiences we want to cherish in our daily lives, and from that, the concept brand RAL was born. By trusting our own perspective and giving shape to items that can be truly used to their fullest, we create the original products we want to propose. These items continue to circulate as a testament to the evolution of "RIDEALIVE," a term born from the belief that riding is the standard for life in all things, and the desire to live that life to the fullest.
Through cycling, we face both our daily lives and our playtime with sincerity. Our first line of products, born from our own realistic perspective, includes sunglasses that can be used in various situations beyond just riding, printed T-shirts with a focus on a soft, comfortable fit, and camping mugs made of enamel, designed with long-term use in mind.
Just like our bicycles, we aim to create products that can be used thoroughly and for a long time, and we believe these will make your #rallife even richer.
RAL products are available for purchase at the Circles store and on our Webshop.