Mori, Michi, Ichiba was held last weekend from May 26th to 28th.
Together with Circles, we teamed up with Pine Fields Market (a.k.a. PFM), our company's own artisan bakery and confectionery shop, to set up a booth!
We approached this event with a serious commitment, putting our hearts into booth setup and pre-event preparation, including original merchandise and a special Mori-Michi bike.
It seems ticket sales were at an all-time high (correct me if I'm wrong), and it was a great opportunity to connect with so many people.
The atmosphere was seriously nice vibes...!
Even though it was a music festival, we sold bikes, sandals, and had a food shop attached. Our goal was to create a weird and wonderful shop, and I'm just glad everyone seemed to enjoy it. Thank you so much.
PFM's new product (released the day of the event!), the butter sandwich, was a huge hit; we prepped quite a lot, but it sold out before the final day...! Thank you all! You can still get them if you visit the shop!
Kan Kobayashi, who created the illustrations for the event, even stopped by to hang out.
It was also great to see so many nice cyclists and nice bikes gathered at the cycle cloak, the official bike parking that supports the "music festival you arrive at by bike" concept!
And a big thanks to Akiyoshi-kun for designing this nice space, and to Monjya for making the best sign facade as a看板 (kanban) architect designer!
It was truly wonderful to spend time at such a nice-vibe event, and we learned a lot from being on-site.
The Circles members worked until they were exhausted, played hard, and worked hard.
Living a life where play and work are integrated into something beyond description is the best, isn't it?
We prepped a lot, and did a lot. Doing things for real is fun, and having play mixed in there is very important.
Mori, Michi, Ichiba reminded me of how much taking your fun and your foolishness seriously can enrich your life.
We're already geared up to do it again next year, so let's meet again at Mori, Michi, Ichiba!
photo by Sato Go , Eri Tanaka , Monjya , and Me