The photo above is from Seven's IG a little while back. It looks like the paint job on the next frame to be shipped our way is finished. Seeing the real-life progress of a team that puts in the hard work to craft 2,000 frames a year like this, you can't help but feel the strength of their organization.
While we eagerly await its arrival... a large shipment of Seven Cycles soft goods just landed, and while there are many things to introduce, I would like to showcase the one I think is the best of the lot.
Seven Cycles “Men’s Morse Midweight Merino Jacket” ¥29,000 (excl. tax)
Seven Cycles’ commitment to crafting products that thoroughly satisfy rider demands for various cycling applications applies just the same to their production of soft goods like jerseys, T-shirts, and water bottles.
This simple merino wool jacket, embroidered with the Seven logo on the chest and back, is a highly versatile piece that performs well across various seasons, excluding the peak of summer.
The foundation for this jacket is the Men’s Shak FZ Classic from IBEX, a company from the same home region as Seven.
The merino wool used is a material adopted by various apparel manufacturers besides IBEX, but allow me to revisit the features of merino wool here.
・Resistant to sweat chills: Mild moisture dispersion prevents the drop in body temperature that occurs as sweat evaporates, helping to conserve energy.
・Breathable: The moisture-absorbing and dispersing properties of wool keep you feeling dry at all times.
・Cool in summer, warm in winter: Wool is an excellent insulator; its structure creates an air layer between you and the outside temperature, making it comfortable regardless of the season.
・Resistant to stains: Thanks to its water-repellent and moisture-absorbing properties, dirt doesn't stick easily, and even if it does, it's easy to wash off.
・Odor-resistant: Its antibacterial properties suppress the growth of odor-causing bacteria, preventing unpleasant smells.
・Ease of movement: Its high water repellency prevents the garment from sticking to your skin when you sweat, allowing for full freedom of movement.
・UV protection: Wool offers excellent protection against ultraviolet rays.
・Biodegradable: A natural fiber sourced from sheep, it is a sustainable material that eventually returns to the earth.
In other words, merino wool apparel shows its true strength not just in cycling, but in a wide range of activities. This jacket can be worn as a mid-layer during the winter or as a jacket in spring and autumn. The tightly woven fabric offers the right amount of stretch and firmness, combining a soft feel with durability—a convenient piece you'll find yourself reaching for every day. We only have sizes M and L in stock, but if you're interested, we look forward to having you try one on.
