HOUDINI products are all designed with comfort as the foundation, intended to help the wearer perform better than ever before. The Power Houdi we are introducing today is one of the most iconic items in the HOUDINI lineup.
Anyone who tries one on is sure to be amazed by how comfortable it is. The texture is so soft and fluffy, you’d think it was magical. But the magic doesn’t stop at the feel. The silhouette is carefully considered as well, with pockets placed along the seams to create a flattering look for the wearer. By the way, it looks incredible on MiuMiu and Shiga-chan!
Let’s take a look at the overall silhouette. You’ll notice the volume around the neck. This gently wraps around your neck to keep it warm. It is cut to match the shape of the head, ensuring a secure fit when you put the hood up. Above all, the volume around the neck makes the entire silhouette look sleek and clean.
In addition to being lightweight and warm, it is incredibly durable, easy to move in, and stress-free, all thanks to the American-made Polartec Power Stretch Pro material. It is stretchy and breathable, which is why I find myself wearing it all the time once winter hits.
Another great thing about the Power Houdi is the wide variety of colors available. Our two models who tried them on seem to be already struggling to decide which color they want.
So, next week, we will be hosting:
Saturday, October 10th HOUDINI NIGHT
We will have all the colors of the Power Houdi in stock (*the 200 colors shown in the image above represent all the colors produced to date) for a try-on session of this year's new autumn/winter models. We have also invited Mr. Tachishita, or "Tachi-san" from Fullmarks, who recently competed in the UTMF (a 160km ultra-marathon around the base of Mt. Fuji), to talk about his experiences in the grueling race and the appeal of HOUDINI gear.
That day will be a joint event with EARLY BIRDS.
We will post more details tomorrow, so stay tuned!