Hello everyone, this is Ariba and Acchan from PFM.
The days are gradually getting warmer, and we can really feel the arrival of spring. Hay fever is tough, but it makes you want to hop on your bike and head out on a long ride, doesn’t it?
We have an announcement today for all you cyclists out there!
It’s about PINE FIELDS MARKET (PFM), the food and beverage division of Circles. It is a bake shop located in the Matsubara area of Nishi-Osu, about 3km away from Circles in Chiyoda.
PFM is now launching a new product: "Energy Cake."
The Energy Cake is what we call "supplementary food." Its role is to provide energy during long-duration activities, such as long bike rides or mountain adventures.
Supplementary food is what gives us the boost we need when we want to give it our all or just have a good time.
And now, you can purchase these Energy Cakes at Circles as well!
ENERGY CAKE
Price: ¥400
Shelf life: 1 month
Calories: 196 cal / approx. 55g per piece - roughly equivalent to one rice ball (*our company's estimate)
Available at: Circles 1F (4-14-20 Chiyoda, Naka-ku GoogleMap)
A body-friendly cake that is gluten-free and sugar-free.
The main feature of our Energy Cake is that it is made using only body-friendly ingredients.
- Sugar-free
- Gluten-free
- Uses natural apple paste from Nakagawa Village in Nagano Prefecture
Those are the three main features.
Since many people are conscious of or interested in sugar-free and gluten-free diets, these are also recommended for those who don’t exercise regularly—perfect for a daily snack, breakfast, or a light bite for the kids.
Of course, they are perfect for cyclists and those who love playing in the mountains!
We are always very happy when you choose our baked goods, starting with Ariba’s Banana Bread, as your ride fuel!
However, did you know that sugar intake can cause rapid spikes and drops in blood sugar levels, which can actually make you prone to fatigue or even lead to a state of shock, putting a strain on your body?
Still, what you choose as your own "supplementary food" depends on how you feel, your physical condition, and the situation. We want you to know the characteristics and effects of what you put into your body so that you can choose your fuel for yourself. We hope that by creating the Energy Cake, we can provide one more new option for you.
"Banana bread after today's race, and maybe an Energy Cake for the long ride next time,"—choosing your fuel becomes fun, too.
You can find more detailed information about the Energy Cake and the story behind its creation here.
The Energy Cake is packed with our wish to support you in living each day energetically and to give you that extra push when you want to go the distance.
Please give it a try!