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Undeniably authentic.

 

It was quite a long time ago.

 
It was my first winter since I started taking cycling seriously (I’m still just as serious today, of course).
 
Assos Circles Tailored 
I felt the limits of the summer cycling shorts I had been getting by with, so I worked hard at my part-time job to buy a pair of bib tights. They were from the Swiss apparel brand I'm about to introduce to you. My mentor (also known as Paisen), whom I’ve known since those days, once told me, "You should spend money on your winter gear," and it left a huge impression on me. I think the reason I actually look forward to winter rides every year is because I was able to learn what truly authentic, comfortable gear was at an early stage.
 
Assos Tiburu Shorts[Assos] T.tiburuShorts_s7 ¥29,600 (excl. tax) Recommended temperature: 12°C–22°C
 
Even today, with countless cycling apparel brands emerging, making it hard to choose what's actually good, this brand remains unwavering. They treat apparel as equipment, overflowing with the determination to exist as an essential for those looking to get stronger.
 
Assos Tiburu knickers[Assos] TK.tiburuKnickers_s7 ¥32,600 (excl. tax) Recommended temperature: 12°C–22°C
 
They always stay one or two steps ahead, with an attitude of constantly trying to create something even better.
The fact that even their chamois—arguably their specialty—keeps evolving is the ultimate proof of this.
 
They create something new, then tear it down again to continue creating even newer value.
 
Undeniably the real deal.
 
Assos LL Mille[Assos] LL.milleTights_s7 ¥29,600 (excl. tax) Recommended temperature: -4°C–8°C
 
I stopped looking at things through the lens of expensive or cheap a long time ago.
The meaning behind low prices and the meaning behind high prices—they're actually the same thing.
 
The S7 generation chamois promises the ultimate in comfort. The surface is also treated to be water-repellent, so cold autumn and winter rain won't bother you at all.
 
Please, come in and try on our cycling shorts.
 

You don't have to buy them. They are expensive, after all.
 
All I can say is that your experience of winter will never be the same.