Archive

【HOUDINI】Comfort that feels like magic the moment you put it on.

  
Functionality like being lightweight or having great stretch is important, but ultimately, I want to wear things that feel comfortable when I have them on—and I believe that’s what makes a good product.
 
Swedish outdoor apparel brand Houdini creates garments that are compatible with activities like climbing, skiing, trail running, and cycling, while blending functional performance and simple design into every scenario. Above all else, their focus on the importance of comfort results in pieces that feel like magic when you put them on. To give you an idea of their dedication, they even went as far as creating their own original fleece fabric. (This is what is known as the Power Houdi.)
 
It goes without saying that the summer shorts released by Houdini are finished to that same high standard.
 

【HOUDINI】 M’s Crux Shorts

¥14,040 → 15% off with coupon “summersale2018″ ¥11,934

Made from nylon and polyurethane, the extremely lightweight and highly breathable Liquid Rock™ fabric has exceptional quick-drying properties, so it’s perfect for riding, hiking, or running—and it’ll dry in no time even if you accidentally take a dip. It comes with an integrated waist belt, making for a minimalist design that doesn't require an extra belt.
 
While they don't excel at any one specific thing, these shorts offer comfort across a variety of activities and feature a packable design that stuffs into the back pocket, making them a great companion for after-ride relaxing or travel.
 
Of course, we want women to experience this comfort too, so there is a women’s model available as well.
 

【HOUDINI】 W’s Liquid Rock Shorts

¥14,040 → 15% off with coupon “summersale2018″ ¥12,852

 

The Liquid Rock Shorts use the same fabric as the M’s Crux Shorts mentioned earlier, but feature a shorter, above-the-knee cut with a deep gusset for easy movement and a boyish aesthetic. These are also highly breathable and packable. Incidentally, slender men can fit into the Women’s size M, so I recommend them to those who prefer an above-the-knee length. (At a 74cm waist, I can comfortably wear the size M.)
 
Many Houdini items are packable, and the shorts featured here have a flattering cut that makes me want to wear them in my daily life, so please make use of them not just for activities, but for everyday life and travel as well. I personally guarantee their comfort!