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New arrivals from ASSOS for cyclists seeking a comfortable ride

 
Over the course of Circles' 11-year history, we have introduced countless products, but among them, the manufacturer we have carried the longest and trust the most for peace of mind and reliability is ASSOS.
 

 
Their goal is to create cycle wear that is as sophisticated, comfortable, functional, and durable as possible. Working hand-in-hand with European engineers, they develop proprietary materials in textile labs equipped with cutting-edge technology. While these unique textiles cost many times more to produce than standard ones, they provide cyclists with the ultimate in performance and comfort.
 
Of course, before production even begins, developed products undergo thorough testing by test teams, professional cyclists, and medical professionals. The resulting Assos products are innovative and of the highest quality. We use them ourselves and have experienced the high quality of these products firsthand, which is why we recommend them to so many people.
 
This time, we are pleased to announce that the new Spring/Summer collection has arrived from Assos ahead of other manufacturers.
 

【ASSOS】T.Mille Shorts S7

¥18,000_(excl. tax)


The Mille Shorts S7 is an all-around bib short reborn with a "comfort fit"—the waistband is 1cm wider than the NeoPro shorts that were in the lineup until last year. Because of the moderately relaxed fit, even those trying out bib shorts for the first time can wear them without resistance, and because they are equipped with excellent functionality, they are also an ideal model for enthusiastic cyclists.
 

 
The current S7 series, which includes these Mille Shorts S7 that have evolved significantly from the previous S5 series, is composed of very few panels because it uses fabric with excellent stretch and durability. When using fabrics with limited stretch, the direction of the stretch must be aligned with the body's movements to ensure a comfortable riding position and efficient pedaling. Consequently, Assos bibs used to have complex patterns and many individual parts.
 
However, the development of lightweight, highly durable fabric with multi-directional stretch has drastically changed the construction of Assos bib shorts. While maintaining efficiency in movement, stress from seams has been greatly reduced, giving Assos' lineup of bib shorts an even more comfortable feel.
 

 
Furthermore, the straps are flat and twist-resistant to reduce the burden on the shoulders during long hours of wear, distributing the load evenly. In addition, they do not put pressure on the chest, so they never hinder breathing.
 

 
And then there is the GoldenGate technology that characterizes the S7 series. By not stitching part of the chamois to the fabric, friction-related stress in the crotch area has been reduced to near zero. This allows the chamois to fit the skin while allowing the space between the chamois and the fabric to move freely during pedaling. This structure not only reduces friction but also offers excellent breathability and quick-drying properties. The vibration-absorbing cushioning material, the heart of the chamois, is made of Memory Foam with high resilience, ensuring that cyclists remain comfortable even on long rides.
 
We hope many of you will experience the superior comfort of the Assos Mille Shorts, which are formed by various innovative elements.
 
 
And here we have the T.Cento S7, based on the comfort-focused Mille Shorts and equipped with various features to make long rides even more comfortable.
 

【ASSOS】T.Cento S7

¥38,600_(excl. tax)


 

 
To make long-duration riding positions easier, very soft, high-breathability fabric is placed around the front abdomen, achieving a soft fit that does not constrict the midsection.
 


The fabric on the surface of the chamois that touches the skin has also been given a more comfortable texture. Furthermore, a section of the cushioning material at the front has been cut out and replaced with a different, softer material to provide excellent breathability, calculated to maintain comfort even during long rides.
 

Furthermore, the rear part of the chamois is not stitched directly to the body but is attached via a separate piece of fabric, leading to improvements in all functional aspects such as fit and breathability. Care has also been taken to ensure that no seams appear on the skin-facing side here either. And for even greater cushioning, the foam itself uses a thickness of 10mm, which is thicker than usual.
 
The Cento S7 is a bib short designed to keep those tackling long rides, such as brevets or touring, comfortable. Of course, regardless of your riding style, we recommend these to anyone seeking the ultimate in comfort.
 
Bib shorts are the most important item of clothing for rides where you spend a long time in the saddle, continuing to turn the pedals and move forward. Whether you are just starting to put together your cycling gear or considering a new pair, please make Assos products a candidate. They are sure to provide you with a comfortable ride.
 
Please come in to try them on and experience the comfort for yourself.