A four-minute video. Thank you to everyone who watched it until the end.
What did you think? It gives you a feeling of freedom that isn't bound by the conventional framework of bicycles, doesn't it?
Of the two people who appear at the beginning of this video, the one wearing the navy hoodie is the founder and creator of the brand we are introducing today, FAIRDALE, and a legend in the BMX world, Taj Mihelich.
I have also been riding BMX for a few years now, though only on dirt.
Regrettably, I only learned about Taj after the Fairdale brand was established.
However, many of the people I’ve met through BMX have a free-spirited mindset.
Just like the people in this video.
Fairdale's lineup consists mostly of bikes that are simple and hard to break.
Many of the models are built using durable parts used in BMX.
These are his ideal bikes, created based on Taj's more than 30 years of experience riding BMX.
On your way to work or school, or while heading to meet a friend or significant other.
I like to interpret it as Taj’s wish that you ride a bike that is as durable as possible for times like these.
Introducing the current stock at Circles:
DAYBIRD Standard ¥84,000 (tax excluded)
(Bullet light sold separately.)
DAYBIRD Step-thru ¥84,000 (tax excluded)
Both models are equipped with a Sturmey Archer 3-speed internal gear hub, making daily maintenance easy.
A kickstand and full front and rear fenders are also standard, ensuring no stress for city riding!
It would also be great to add a front basket and turn it into a full-fledged commuter bike.
Surly, Cielo, Kona, Black Cat, Salsa, Seven...
Circles carries many brands, and Fairdale is one of the brands handled at Circles.
A bicycle isn't just about riding fast or traveling long distances.
As a means of transportation for commuting to work or school, or as a bike to head to a bookstore or record shop on your day off,
if you feel that it fits your lifestyle,
I would be happy if you considered a Fairdale bike as your first choice.
Please come and see them at Circles.