microSHIFT is a Taiwanese component manufacturer for whom Circles' wholesale division, CWD (Circles World Distribution), serves as the national distributor. While the new gravel-oriented component group, SWORD, which began delivery last month, is still fresh in our memories, its specifications—much like their signature convertible shifters and Advent series—prioritize ease of use over chasing the latest trends.
We would like to introduce a very unique and groundbreaking campaign that microSHIFT is holding again this year, just as they did last year.
It is called the MECHANIC SPONSORSHIP CAMPAIGN.
This year's subtitle is "SALUTES THE MECHANICS." Generally speaking, most sponsorships are aimed at riders, but this is a sponsorship campaign for the professional mechanics who repair bikes daily to keep them safe and reliable. The details are provided below, so please be sure to read until the end. Also, this campaign ends at the end of this month, November, so please enter as soon as possible!
SPONSORSHIP PACKAGE
It looks like this year’s winners will receive a groupset of their choice in addition to microSHIFT gear. If you're interested in the details, be sure to access the entry form!
Who is eligible?
microSHIFT wants to support those who are involved with bicycles and who make riding a better experience. You don't necessarily have to be a professional mechanic, but you will need a workspace and proof that your wrenching helps make cycling more enjoyable for others.
How to Apply
microSHIFT wants to hear the stories of many mechanics. The procedure is simple.
＊As the questions are in English, please use translation tools to do your best to tell your unique mechanic story!
- Click the application button below.
- Fill out the form.
- Confirm that you have received an application confirmation email.
- Winners will be decided after the deadline.
Why is microSHIFT doing this?
Many sponsorships always focus on riders. But who keeps those riders moving? It takes just as much knowledge, expertise, and skill to repair a bike well as it does to ride one well. Therefore, microSHIFT decided to offer a sponsorship package for excellent mechanics who love to tinker. We want to thank these great mechanics and provide an opportunity to find new ways to realize a better riding experience.
microSHIFT + Mechanics: Better Together
Repairing a bike is not easy, but microSHIFT does everything it can to make it as easy as possible. To that end, every product comes with a 4-year warranty, and we maintain an extensive lineup of small parts and repair components. From installation on the bike to maintenance and replacement, microSHIFT focuses on ease of use and durability. We provide products that won't let riders down and that make riding more fun, all at innovative price points. We will never betray a rider's expectations.
Saluting All Mechanics
Through this sponsorship campaign, we honor mechanics of every skill and experience level—from the rider trying to book a repair four weeks in advance, the newcomer assembling bikes in the mechanic booth or backyard, the home mechanic watching a tips video for the tenth time on YouTube, to the experienced wheel builder muttering to themselves while looking out the shop window.
The microSHIFT engineers and the Circles promotion & marketing team writing this blog may spend more time in front of computers than touching bicycles directly during the day. However, we share the same goal as mechanics: to keep bicycles, and the cycling community, moving better. From design to prototype and final product, the process requires knowledge, expertise, and creativity. If our work is done well, riding should be that much more enjoyable.
To all the mechanics, of every skill and experience level, we salute you!