We'll be holding a one nova POPUP.
As the last one was a great success, this time it runs for nine days.
one nova POP UP
Dates: Saturday, February 7 – Sunday, February 15
Place: Held on the SELECT BY BAYCREW’S 3F Ladies Floor*During the event, female staff from one nova will be on hand on Saturdays and Sundays. On weekdays the SELECT BY BAYCREW’S ladies' staff will assist you, so women customers can visit with peace of mind, too.
*Men's items will also be available.
This time, the event area is the SELECT BY BAYCREW’S 3F Ladies Floor.
(The POPUP area is on SELECT BY BAYCREW’S 3F, next to the eyewear brand Eyethink.)
What is one nova?
one nova is a brand specializing in underwear made with merino wool. The name is short for “one of a kind,” and comes from its guiding aim of a comfort like no other, and from its aspiration to be something that supports the one-of-a-kind life of every person it meets through one nova.
The originally developed material “nova wool®️”
Many of you may know that merino wool is excellent at relieving discomforts such as sweaty stuffiness, post-sweat chill and sweat odor.
On the other hand, it also has weaknesses: the material is fragile and pills easily.
“nova wool” set out to overcome those weaknesses while keeping merino wool's excellent performance intact, aiming for a smooth, silk-like feel.
Made mainly from natural materials such as merino wool and wood pulp, it's a material that's kind to both skin and the environment.
It excels at deodorizing and antibacterial action, temperature and humidity regulation, and moisture absorption, and achieves a smooth, silk-like feel. And you can throw it in the washing machine again and again.
Wear it for three days and it doesn't smell or get stuffy. It's a material that supports your everyday life.
A wide range of sizes
So that no one is left without a choice because of “body shape” or “gender,” they offer a wide range of sizes (XS–XXXL) and also sell UNISEX products for any gender.
That attention is surely just what you'd expect of one nova, which holds “not blocking the customer's choices” as one of its brand philosophies, so that anyone can experience the comfort one nova creates.
Of course, men's items will be available too, so rest assured.
It's only underwear, and yet it's underwear.
Precisely because it's what sits closest to your skin, let's wear something that feels good.
Do give it a try. You'll be hooked on how comfortable it is to wear.