Since founder Doug White launched WHITE INDUSTRIES from an empty room in his home in Inverness, California in 1978, WHITE INDUSTRIES has designed and produced bicycle parts for discerning riders around the world. The company is currently based in Petaluma, which is close to where it was founded. Luckily, WHITE INDUSTRIES has some of the world's best road and mountain bike riding points on our doorstep, where our close-knit cycling community influences the design and powers us to make the final product even better. I am lending it to you. And decades of manufacturing experience result in beautiful, innovative components and years of dependable service. Although the company has grown steadily since its founding in 1978, WHITE INDUSTRIES is still a small company with only 15 employees. However, our small size has allowed us to navigate the ups and downs of the cycling industry over the past 40+ years and to respond and adapt to ever-changing trends and standards. In the process, White Industries has had to make the sometimes conflicting choices that all businesses face, says founder Doug. The answer, she says, is, "Every day, try to be better in every way." For example, providing employee benefits and retirement benefits, investing in a 100% solar-powered factory, using environmentally safe cooling water for processing, comprehensive material recycling programs, recyclable packaging, domestic sourcing. raw materials, ensuring that every cyclist receives the best possible service and support. It may be that there is that brilliance because we have adhered to the basics that we must.