During a football game between rival teams in Oregon in 2000, NUTCASE president and founder and former Nike creative director Michael Morrow wears helmets featuring each team's mascot in his garage. I made two. When I wore it in the stands at a game, the fans around me immediately reacted. Then something flashed in Michael's head. ``Sports helmets are boring'', helmets that are an extension of a person's personality... such a thing doesn't exist yet.
And there are children and adults who want to ride a bicycle or skateboard with a helmet with a simple shape rather than a cycle helmet that pursues aerodynamics, or who want a product that is visually fun and expressive rather than just a black helmet. Morrow says yes. “So someone has to make a more exciting helmet. That someone is NUTCASE.