A British brand that continues to create innovative care products to maximize bike performance. It all started in 1991. Tired of the time and effort it takes to clean bicycles, Rex, the founder, created a cleaner that is environmentally friendly, has excellent cleaning effects, and does not damage the delicate paintwork and parts of bicycles. With the aim of developing And in 1994, when most riders still washed their bikes with salty liquids that caused corrosion. Finally, a pink cleaning solution containing revolutionary nanotechnology, which fulfills Rex's ideals, was completed, and MUC-OFF's representative product, the bike cleaner, was born and continues to this day.