Quoc started by a young man who graduated from the Central Saint Martins College of Art and Designs at the University of the Arts London, which produced Paul Smith, John Galliano, The Clash and others. Pham is a brand of leather shoes for bicycles that bears the name of the youth himself, created by combining the design of clothing and the passion for sports. QUOC cycling shoes are lovingly crafted for the discerning cyclist who stays out of fashion.