Born in Milan in 1872, the tire brand PIRELLI celebrated its 150th anniversary. Today, it has established itself as a global brand known for its cutting-edge technology, high-end productivity excellence and passion for innovation, while remaining true to its roots. With many production sites around the world and commercial activities in more than 160 countries, Pirelli employs around 31,600 people and generated sales of around €5.3 billion in 2019. It is one of the world's leading tire and related service manufacturers and the only manufacturer focused exclusively on the consumer tire market, which includes automobile, motorcycle and bicycle tires. As a pure consumer tire manufacturer, Pirelli is particularly focused on the premium tire market and is constantly working to develop innovative products for all mobility needs, including specialty tires and racing performance tires. I'm in.