In 1929, Norwegian outdoor enthusiast Jørgen Jørgensen began creating durable outdoor equipment for use in Norway's harsh and harsh natural environments. Jorgen, who started with simple development such as leather straps, canvas backpacks, and cotton wear, has followed the Norona brand philosophy of "pursuing the best technology and delivering products that demonstrate the ultimate performance." determine. We are still a family-owned company based near Oslo, Norway, as the traditional mountain life spreads through the 4th generation. Inheriting the tradition of pursuing technological innovation from our ancestors, we offer the highest peak clothing and gear that can be used in all outdoor environments.