Practicality, durability, comfort and affordability are the main forces that shape the SOMA philosophy, but why do so many other companies try to imitate the smallest segment of the market, the racing world? Is not it? Local bike shops are feeling a shortage of "real" products for the everyday cyclist, and their throws are better tire levers, water bottles that don't taste like plastic, commuters to singletrack, and more. A steel frame that brings out a smile was born. SOMA's hometown, the San Francisco Bay Area, has a stable climate that allows riding all year round and a very strong bicycle culture, making it the perfect place for creating new ideas.