Carl Winfordner and Frank Harmansen, who were developing diving equipment, were design partners and started designing bike parts as a side business as they were also cycling fans.
The brand name Crank Brothers was born because Carl and Frank were close friends and very good design partners (Carl + Frank = Crank). Their passion for cycling and design has created a product that overturns conventional wisdom, not only by innovating functions, but also by creating beautiful products and making bike designs beautiful.
Their unique style, which starts from scratch, started with how to simply connect shoes and cranks for MTB pedals. An egg beater that is simple and lightweight, easy to step on and catch from anywhere, and does not get clogged with mud. A groundbreaking MTB pedal that could be caught quickly and never clogged with mud appeared, and instantly became a big hit with motorcycle riders all over the world praising it.